Objectives of the Course
The course is designed to Equip graduates with basic skills to plan, design,develop and manage programmes for optimal utilization of mass media and communication resources in ways that enhance communication with the public for sustainable development
Knowledge / Skills
The Student is Expect to have knowledge / Skills of
- News writing and reporting
- Advertising
- Public relations
Learning Outcomes (Attitudes
At the end of the programme, the students should have developed:
- A positive and accomodative attitude to the communication needs of the society
- The work and professional ethics of journalists
- A positive attitude to develop and exploit different communication channels while at the time considering long term sustainability