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The Relevance (Why the course is being taught)

Justification

The BSc Marketing is an undergraduate program that has purposed to develop professionals in Marketing. Marketing is considered as the engine that drives organizations. It’s the organization’s function charged with defining customer targets and the best way to satisfy their needs and wants competitively and profitably. Marketing is a practice in both business and non business organizations. The programme produces professional marketers who have qualifications equivalent to the professional CIM (Chartered Institute of Marketing).

The Bsc Marketing responds to the growing recognition for the development of creative and effective marketing skills and capabilities to enable organizations curve out their competitive edge in the market place. Success in today’s economic environment demands a thorough knowledge of the changing markets for goods and services, market research, marketing and selling skills, sensitivity to highly segmented global customer bases and integration of marketing with other entrepreneurial management capabilities. The programme will develop strategic, international marketing knowledge, capabilities, skills and techniques among entrants to management in different types of organizations. The Bsc Marketing programme will sharpen students’ analytical skills through exposure to latest developments in marketing.

Course Entry Requirements

Subjects for Admission


Essential Subjects (X3) [?]
Fine Art
Chemistry
Physics
Biology
Mathematics
Economics
Christian Religious Education
Computer Studies
Clothing And Textiles
Geometrical And Building Drawing
Geometrical And Mechanical Drawing
Islamic Religious Education
Literature In English
WoodWork
Agriculture
Foods And Nutrition
Engineering Metalwork
Geography
Latin
Kiswahili
Entrepreneurship Education
German
Arabic
Subsidiary Mathematics
General Paper
French
History
Music

Relevant Subjects (X2) [?]
Fine Art
Chemistry
Physics
Biology
Mathematics
Economics
Christian Religious Education
Computer Studies
Clothing And Textiles
Geometrical And Building Drawing
Geometrical And Mechanical Drawing
Islamic Religious Education
Literature In English
WoodWork
Agriculture
Foods And Nutrition
Engineering Metalwork
Geography
Latin
Kiswahili
Entrepreneurship Education
German
Arabic
Subsidiary Mathematics
General Paper
French
History
Music
Desirable Subjects (X1) [?]
Computer Studies
Subsidiary Mathematics
General Paper
Course Cut off Points
Course Career Paths

Chase your dreams in heels of your course. Know where this course is taking you by checking out the careers associated to it listed below

Interviews related to Bachelor of Science in Marketing

Hear and learn from those that did the course and what they have been able to do with the knowledge they acquired

  • Social media marketing is the game changer, Meet Christine Mutebi the operations manager at Sukuma Online Going through school while letting school go through you
    Watch Interview
  • Meet Ancel Bwire, CEO at Ancywax, a consultancy company that transforms businesses
    Watch Interview
Where Graduates Work

Marketing is a key functional area in all types of organizations and relates closely with other functions like logistics, sales, manufacturing and purchasing. Graduates of the BSc Marketing Programme can look forward to a wide range of excellent career opportunities inside and outside of organizations marketing divisions. Graduates of the BSc Marketing programme can take up the following positions:

  • Product/Brand manager
  • Market researcher/analysts
  • Sales and marketing management/marketing trainees
  • Account/relationship manager
  • Media planner
  • Category manager
  • Advertising strategist

From these positions, graduates often grow into more senior-level positions. Marketing functions are excellent spring boards for positions to higher levels, and even to CEO- level. As organizations become more and more market- driven, there is a growing need for leaders with a deep understanding of marketing issues.

Scholarships to study Bachelor of Science in Marketing

  • I4G Digital Marketing Scholarships for African Youth Master Online Marketing with this free scholarship
    Know more

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